What is unconscious bias?

Unconscious bias is relating an individual to a stereotype formed around certain groups of people, or qualities of a person, without being consciously aware of the thought process.

This will then affect how the person treats or forms opinions on the individual they’ve related to a stereotype.

You may also know unconscious bias as “implicit bias” or “implicit stereotype”.

Some examples of unconscious bias within job adverts include:

  • Racial bias
  • Too many “must haves”
  • Gender bias
  • Parental bias
  • Disability bias
  • Age discrimination
  • Superlative language

Though, that’s not an exhaustive list.

There are also many other types of bias that you can read about in our blog post How to Overcome Unconscious Bias in Job Adverts.