Relevance

Whilst the search engines that job boards use are getting ever more sophisticated, their algorithms aren’t quite up to Google standards yet.

The only real guideline they can use when deciding where to rank your advert is the relevance of your content versus the search criteria of the user.

We’ll go into this in a lot more detail later on, but when anybody searches for a job, they’ll do so on 3 major criteria:

• ‘Job title’

• ‘Location’

• And then they’re able to refine their results by ‘Salary’

At its most simplistic level, if your job matches the desired search, it will be in the pot to be displayed alongside every other job that hits the criteria.

But where your job starts to rank higher than others is when the search engines decide that your job is more relevant to the user’s search.

This is a really important consideration when you’re creating your job advert.

You basically want and need your job to be found to generate applications.

Just think about your own web browsing behaviour – how often do you go beyond page 2 of Google?

The same is true with job boards.

Your goal is to get your job ranking as high as possible, and for as many combinations of searches as you possibly can.

We’ll look at increasing relevance (which will help you achieve exactly that) in the next few pages by looking at specific anatomical elements of a job advert.

But for now, just consider who your perfect candidate is, and what criteria they’d be using in a job search:

• What job titles would they put in the search box?

• Where would they ideally be located?

• What would their ideal salary be?

When you can think like a job-seeker and put yourself in their shoes, it makes building everything else a lot easier.

And this is particularly relevant when you consider how job seekers interact with their mobiles, which is what I’m going to go through next.