The Basics

The number one goal of any job advert is to get (relevant) readers to apply to your job.

It’s that simple.

Your entire focus is to get a stream of CVs landing in your inbox, from which, hopefully, there will be one superstar person that your business is looking to recruit.

For that to happen there are two key factors you need to consider:

How to get your job ranked as highly as possible on job board search engines (who goes beyond page 2 of a search for anything – think of how you search on Google)

How to make the content of your advert so compelling that the job seeker is desperate to click the apply button and send their CV to you

Creating job adverts is often a daunting, tedious exercise.

Staring at a blank sheet of paper trying to conjure up a combination of words which will attract the person that’s going to transform your business can be incredibly intimidating.

Which consequently means that most advertisers will often resort to just copying and pasting an internal job specification, and use that as their advert.

Hands up if you’ve ever done that?

Easy isn’t it?

However if you have, you might as well have set fire to your advertising budget.

Statistically speaking, engagement levels for those types of adverts are significantly less than those that are written from scratch.

I’m talking night and day different.

Over the last 16 years, we’ve tested and run a range of different types of job adverts.

Split testing layout, content styles and levels of detail in search of the ‘perfect’ job advert.

Mobile devices changed the way we had to build our ads (I’ll go through that with you later), but the key learning point from our testing was this:

When we copy and paste a job specification into a job advert, we see a 64.81% reduction in the number of applications we receive, versus a custom built, purpose written advert.

Let me tell you why that happens…

Online job adverts are the workhouse engines of every recruitment agency out there.

They are what gives a recruitment agency its edge and advantage over you.

It doesn’t matter whether you’re a huge public company with its own internal recruitment team, a small company in the middle of nowhere, or somewhere in between.

If you’re looking to recruit and you’d rather avoid using recruitment agencies, the information over the next few pages will be invaluable to you.

You’re going to learn the secrets behind attracting the best people applying to your roles.

You’re also going to learn how to build job ads so good that you’ll have a constant stream of brilliant candidates coming into your inbox.

And most importantly, once you understand these principles, you’ll eliminate your reliance on recruitment agencies for good.